Loqiva iOS and Android APP


Captive Minds Communications Group Limited (company registration number 04208016 whose registered office is 30 City Road, London, United Kingdom, EC1Y 2AB and whose principal office is at 2 Charlotte Road, London, EC2A 3DH, with the trading name Loqiva (“The Provider” / “we” / “us” / “our”) treats the handling of personal data seriously. This Privacy Policy details how we use the data collected about you through your use of this App (“the App”), and by other means. The Provider assures you that it will only use your data as specified here and for its legitimate business reasons. Please read this Privacy Policy through carefully to ensure you understand how we will treat your personal data.

By using the App you are accepting and consenting to the practices described in this Privacy Policy. If you do not agree to our use of your data as described in this Privacy Policy please refrain from using the App.

For the purposes of the Data Protection Act 1998 (“DPA”) (as may be updated and/or superseded from time to time), the data controller is Loqiva, unless otherwise confirmed in writing to you at the time your data is collected by us. The Provider operates in accordance with all applicable law and regulation in relation to the security, processing and control of personal data including the DPA, and any amendments thereto.


The Provider can obtain personal data from you (including your name, postal address, telephone number, email and payment details) from a number of different sources:

  • Information you give us.
    • You supply us with your details when you register with us or subscribe to our services, when you submit a request for details to be provided to you by mail or email, or via the App, or through the data services offered on your mobile phone or device.
    • You also supply us with information when you respond with our feedback tools, e.g. our survey, and reporting modules, although it's your choice to use these.
  • Information we collect about you.
    • We collect information about you via your personal GPS location. This is a function of the App that enables us to assess your session information, helping us to present relevant content to you.
    • We collect information about your visit and use of the App such as the duration of the visit, your IP address, operating system and the type of phone used. This helps us with system administration, enables us to report on use of the App and helps us to diagnose problems with our server.
    • We collect information through “tokens” (which are stored on your phone). Tokens are used in order to provide certain services on the App and to enable users and subscribers to access areas on the App and for us to be able to identify the users correctly. The tokens enable your session to remain live whilst the App is activated on your phone and to check and authenticate you, as the correct user, when the App is relaunched.
    • We also collect information about you from third-party software providers integrated with our platform.


  • Why The Provider needs your data. The Provider needs your data so that it can provide you with content, information, commercial promotions and products that it thinks may be of interest to you. The Provider also requires this information about you in order to provide you with its services (and updates relating to those services) and to potentially allow you to participate in interactive features of its services (when you choose to do so).
  • Minors. If you are under 18, please ensure that your parent/guardian has notice of the terms of this Privacy Policy and the Terms of Use to ensure that we have the necessary consent for us to collect and use your personal data as set out in this Privacy Policy and for you to use the App in accordance with the Terms of Use.
  • Sharing your data. The Provider will only pass your data to other third parties in accordance with this Privacy Policy, Terms of Use, any other terms and conditions you agree to, or if it is required to do so by law. The Provider may disclose your data to certain permitted third parties, such as third party service providers, The Providers’ own professional advisers who are bound by confidentiality obligations and to other third parties when The Provider is legally obliged to disclose your data. This may involve the transfer and storage of information outside the European Economic Area (“EEA”) and by providing The Provider with this information you provide your consent to transfer such information out of the EEA. The information collected may include your name and any other relevant information required for performance of the services. We may disclose your data to any member of our group of companies, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. We may disclose your data to third parties in the event that we sell or buy any business or assets (in which case we may disclose your personal data to the prospective seller or buyer of such business or assets).
  • Security. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our App; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
  • Updates.Unless otherwise provided in this Privacy Policy and/or the Terms of Use, The Provider will not sell, rent or trade your data to third parties for marketing purposes without your express written consent. The Provider does not disclose information about identifiable individuals to advertisers, but it may provide them with aggregate information about users (for example, that 500 men aged under 30 clicked on an advertisement on the App on any given day). The Provider may also use aggregated information to help advertisers reach the kind of audience they want to target (for example, men who like sport in London). The Provider may make use of the personal data it has collected from you to enable it to comply with its advertisers’ wishes by displaying their advertisement to that target audience.


  • Your rights. You have the right to ask us not to process your personal data for marketing purposes. You also have the right to access information held about you by us. Your right to access can be exercised in accordance with the DPA, as amended from time to time, and any access request may be subject to a fee of £10 to meet our costs in providing you with details on the personal data we hold about you.
  • 'Unsubscribe' policy. You may at any time unsubscribe to receiving information about The Provider by sending an email to ‘users [at] loqiva.com’.
  • Change/Modify Details. If you change your contact details, please send an email with your new details to ‘users [at] loqiva.com’.


Any changes to this Privacy Policy will be posted to this App and (where appropriate) emailed to the last email address you have given to us. The changes become effective as of the date we post the changes on the App. 


If you have any questions or concerns about the information we hold about you, you may email us at ‘users [at] loqiva.com’.